−93%
duplicate contacts
Programmable dedup workflow. 47k duplicates collapsed in one weekend. Reporting variance between Sales and Marketing dashboards dropped to zero.
— B2B SaaS, $30M ARR
One source of truth. Across your entire stack.
Data Hub (HubSpot’s renamed Operations Hub for 2026) is where the “why don’t sales and marketing agree on which leads are good?” problem actually gets fixed. We wire it.
What changes
Three outcomes that end the dashboard arguments.
No more “the dashboards don’t match.”
One sync layer, audited; the answers stop disagreeing across sales, marketing, and finance.
Programmable flows for the things workflows can’t do.
Account hierarchies, cross-object dedup, lifecycle resets — automated and version-controlled.
Snowflake / BigQuery / Redshift integration done right.
Not just a Fivetran connector — a defined contract for which warehouse owns which fields.
What we configure
The Data Hub setup we ship every time.
- Two-way sync (Salesforce, NetSuite, Snowflake, BigQuery, Postgres)
- Custom-coded actions (programmable workflows in JS/Python)
- Data quality automations (dedup, normalize, enrich)
- Account hierarchies (parent-child, multi-touch, multi-deal)
- Lifecycle reset logic (closed-lost → re-open conditions)
- Audit logging + version-controlled property change tracking
- Webhook + event-bus integration (for product-led signals)
Limits
When Data Hub isn’t enough.
NEOME for Data Hub
The most repetitive Hub. The biggest NEOME win.
Proof
Recent Data Hub work.
FAQ
Common questions about Data Hub.
When isn’t Data Hub enough?
Past 5M contacts, real-time ML on customer data, or multi-warehouse fan-out — Data Hub starts to hit limits. Below that, Data Hub plus a few programmable flows beats most reverse-ETL stacks.
Can it sync with Snowflake bi-directionally?
Yes. We have shipped this pattern several times — HubSpot reads enrichment data from Snowflake, writes back lifecycle changes, and the warehouse stays the source of truth on customer-firmographic fields.
Is this the same product as Operations Hub?
Yes — HubSpot renamed Operations Hub to Data Hub in 2026. Same product, expanded scope; the rename signals that data quality and integration are now first-class concerns, not back-office plumbing.
Book a Data Hub working session.
Bring your current data-stack diagram (or a list of integrations). We’ll show you where Data Hub fits and which programmable flows would shut down the recurring data fights.